Enriched with keratin and rich vitamins. It gives dull and damaged hair the vitality and elasticity your hair needs and helps to strengthen it, giving your hair the necessary nourishing elements. Keratin Shampoo is a color safe shampoo that gently cleanses while minimizing frizz and wrinkles for healthy, smooth and shiny looking hair. For all hair types. Combats frizz and smooths colored hair. Gently cleanses without discoloring or causing dryness. Formulated to protect the longevity of provitaminated Keratin Complex straightening treatments for optimal softness, healthy and shiny hair.